Front Range Riffraff

It was bound to happen. Brociety just launched as a snowboarders version of Steep and Cheap. It’s the latest online one-deal-at-a-time specialty store from backcountry.com, the same company that bought you the original SAC, plus Tramdock, Chainlove and Whisky Militia. It’s online marketing genius.

But I’m still waiting for somebody to open a photography-only version of SAC. That would be cool. I’d love to see this at 50% off.

Also, there are some really good gear sales going on right now, both online and in real stores. Seems to be the year of the markdown, and I predict more to come. Guess there is an upside to the recession.